Bandhan Mutual Fund recently launched a new campaign called ‘Aaj Mein Jiyo’ as part of their Investor Awareness Program (IAP). The campaign aims to inspire individuals to live in the moment while also planning for a secure future.
The campaign highlights the importance of balancing current enjoyment with future security, specifically in terms of retirement planning. Bandhan Mutual Fund emphasizes that planning for retirement is not just about the future but also about being able to fully enjoy life now without worrying about what lies ahead. The tagline ‘Aaj Mein Jiyo’ conveys the message that smart financial planning, particularly through retirement funds, can provide individuals with the freedom to live in the present while ensuring a stable future.
Gaurab Parija, Head of Sales & Marketing at Bandhan AMC, explained that the campaign was designed to address the dilemma faced by many individuals who want to enjoy the present while also preparing for the future. He stated that ‘Aaj Mein Jiyo’ encourages individuals to take control of their future by making wise financial decisions today.
